5 Mistakes to Avoid When Designing Custom Labels
From food products and beverages to supplements and cosmetics, there are many goods that can benefit from high-quality custom product labels. While the right packaging and label design can make your product stand apart from your competitors, an overly busy design or cheap materials can damage your brand’s reputation. As leading providers of custom labels for various industries, the team at West Coast Labels knows how important labels can be for your products. That is why our team has compiled a list of 5 mistakes to avoid when designing custom labels to help you create an effective design.
Learn how custom labels can enhance your small business.
5 Common Mistakes When Designing Custom Labels
When designing a custom label for your products, be sure to avoid the following:
1. Designing a Label Before Your Packaging
Designing a custom label before you have chosen your packing/container is like purchasing a custom-made suit without giving the tailor any measurements. If you do not have packaging or dimensions for your packaging, you may end up with custom labels that do not fit or look out of place. This can mean that you will need to order additional labels, increasing your costs.
2. Too Much Text
While text is required for many products and industries, many manufacturers tend to put too much text on the front of their labels. This can make it difficult for customers to determine what your product is, who makes it, and what sets it apart from similar items. Be sure to limit the amount of text on the front of your label and keep wordier sections on the back.
3. Inconsistent Colour Combinations
Your custom labels should utilize a consistent set of colours to help build your brand identity and make it easy for customers to find your products. If each of your labels look significantly different, it can be difficult to establish an identity or create a lasting impression on potential buyers.
4. Choosing the Wrong Adhesive
Permanent, removable, and repositionable are just a few types of adhesives that are available for your custom labels. Understanding the differences between each type is crucial for determining which option is best for your products and the environments they will be stored/displayed in. The wrong adhesive can cause your labels to peel, fade, or flake, giving the impression that your product is of poor quality.
5. Partnering with an Inexperienced Provider
If you want high-quality results, you need to choose an experienced custom label provider. Look for providers who follow a detailed process, use quality equipment, and have a great reputation. It is always worth spending a little extra on a skilled provider instead of choosing the cheapest option.
To learn more about our custom label solutions, get in touch with the team at West Coast Labels. We can be reached through our online contact form and will be happy to provide the perfect solution for your products.
