Food Product Label Trends
When it comes to food products, the labels used on packaging can be the difference between standing out on the shelf or blending in with every other item. At West Coast Labels, we know how important food and beverage labels are for promoting your products and your brand. That is why we have compiled a list of some of the most prominent food product label trends to help you create an effective label for every product you offer.
4 Prominent Trends for Modern Food Product Labels
Modern food product label designs have been heavily influenced by the following trends:
1. Eco-Friendly Materials
Sustainability is important to many consumers. To make sure your commitment to sustainability is clear, consider using eco-friendly materials in your product packaging and labelling. Recycled and compostable labels are more commonplace than ever as they are a clear indicator of a company’s environmental commitments. With these labels, consumers know that buying your product will not create more unnecessary waste. Your product labels are also the perfect place to highlight your organization’s other eco-friendly efforts.
2. Textured Designs
Your label design should address more than a consumer’s sense of sight. Touch also plays an important part in the purchasing experience, as most consumers will pick up your product to inspect it before determining if they will buy it. If you are hoping to target a higher-end market, consider embossed labels. These labels are viewed as “premium” because they can stimulate a consumer’s sense of sight and touch at the same time.
3. Bold Colours and Imagery
Product labels should never be boring. Although minimalism was the prominent trend for many years, today’s consumers want something more exciting. Maximalism has quickly become a staple in the realm of label design due to the creative freedom it offers. These designs are characterized by ornate patterns, intricate details, and eye-catching colours. If you want to make your product stand out in the store, you need to ensure that your design instantly catches the attention of viewers.
4. Transparent Labels
Customers value transparency —both literal and figurative— in product packaging. Customers want insight into what they are putting into their bodies, and labels can provide you with the means to provide this valuable information. While being honest about your ingredients is crucial, it is not the only way to be transparent. See-through labels may be an appropriate choice for many products, as they allow the true colour of the item to shine through. This can be an excellent option if you have chosen glass or non-coloured plastic for your packaging. Rather than rely on graphic design, you can let the product speak for itself.
To learn more about food product labels or to inquire about our label printing solutions, get in touch with the experts at West Coast Labels. We can be reached through our online contact form and will be happy to answer any questions you may have regarding our services or your labels.