Popular Craft Beer Label Trends
With so many craft beer products on the market, it can be difficult to stand out and create a strong brand identity. If you are looking for a way to differentiate your products from the competition, a custom label may be the perfect solution. As leading providers of custom food and beverage labels, the team at West Coast Labels knows how beneficial a quality label can be for small breweries. That is why our team has compiled a list of popular craft beer trends to help you create the perfect label for your brand and products.
Learn about 5 mistakes to avoid when designing custom labels for your craft beer.
3 Popular Design Trends for Craft Beer Labels
The following label trends are among the most popular with craft beer brewers throughout North America:
1. Story-Driven Packaging
Storytelling has always been a vital part of effective branding. When it is done well, it can communicate who your company is, what you stand for, and what customers can expect from your products. That is why many craft beer brewers are using their labels to tell a distinct story through images and text. Whether the scene depicts a group of friends relaxing outside on a hot summer day or a large mascot rampaging through the streets of a city, the possibilities are nearly endless. Displaying an interesting and intricate scene on your beer label will entice customers to pick it up from the shelf to see the rest of it, drastically increasing the chance of them purchasing it.
2. Highlighting the Product Name, not the Brand
With so many producers of craft beer on the market, it can be difficult to stand out in the crowd. That is why so many new brewers are creating labels that make the name of the product the centre of attention. By directly informing potential customers about what to expect within the contents of your can or bottle, they will discover your brand through their product preferences and will be more likely to purchase your beer. Whether you want to be straight to the point with strong typography or utilize quirky fonts and colours, you can create the perfect representation of each product in your lineup.
3. Intricate Ink Drawings
Though this is not a new trend by any means, it remains one of the most popular for a reason. Many brewers view their beer cans and labels as a canvas, using them to display intricate ink drawings and art that reflects their personality. The incredible detail of these drawings makes them look as though they were sketched by hand which is a perfect match for the hand-crafted nature of your beer. Whether you choose to display a drawing of a building, an animal, a vehicle, or a local landmark, trends have shown that you typically cannot go wrong with this option.
To learn more about craft beer labels or to inquire about our other custom label solutions, get in touch with the team at West Coast Labels. We can be reached through our online contact form and will be happy to answer any questions you may have regarding our services.