Tips for Designing a Food and Beverage Label
It can be extremely difficult for small businesses or local producers to stand out in the crowd of existing products. Whether you are a local brewery or bakery, your products need to make an instant and lasting impression on potential buyers. While everyone says not to judge a book by its cover, buyers will always judge a product based on the packaging and label that covers it. That is why it is important to spend time on the design and appeal of your label. As leading providers of food and beverage labels, the team at West Coast Labels understands how valuable a well-designed label can be. That is why we have provided some tips for designing a food and beverage label to help you make informed design choices.
3 Tips to Design an Effective Food/Beverage Label
To ensure that your labels stand out in the crowd and effectively advertise your product, consider the following practices:
1. Define a Clear Brand Image & Story
In grocery stores, your products will be placed on shelves or in coolers next to dozens of similar products. To stand out in the crowd, your packaging and label needs to convey your brand’s image and story quickly and clearly to customers. Your brand and story are how you create clear distinctions between your products and the competition. Try to determine one element about your company that no one else can claim and display it prominently on your label.
2. Prioritize Clarity in Text and Design
Though it may be tempting to go with a busy and artistic label design, this may not be the best option for your product. With so many options to choose from on a shelf, customers need to quickly identify your brand and the product you are offering. Labels with an abundance of small text can make your product feel like it is trying to hide ingredients or facts. If your label clearly displays essential information about your product, this creates a feeling of transparency and honesty for your brand.
3. Look at the Competition
It is always a good idea to look at what your competitors are doing so that you can do it better. Visit some local stores that will sell your product and look at the section/aisle where your goods will be displayed. Take note of the surrounding products to see which items catch your eye. If a product catches your eye, the packaging and label are doing their job. Be sure to take note of these products and determine what design elements would work well for your items.
To learn more about our label and tag printing services, get in touch with the experts at West Coast Labels. We can be reached through our online contact form and will be happy to answer any questions you may have regarding your labels.