What Products can Benefit from Custom Labels?
When looking at products on a shelf or in a cooler, it can be difficult to stand out among the many available options. While some companies invest in displays or other advertising, a great way to ensure that your product is seen is to utilize high-quality custom labels. Whether you sell baked goods, soda, moisturizer, protein powder, or beer, your packaging is the first thing that potential customers will see. As leading providers of food and beverage labels, pharmacy/prescription labels, and other quality solutions, West Coast Labels understands the impact a great label can have. That is why our team has provided some information on products that can benefit from custom labels to help manufacturers determine if they are a viable option for their products.
Products that Are Ideal for Custom Labels
The following types of products are ideal for custom labels:
Food & Beverage
From chocolate and bread to coffee and soda, there are many types of local food and beverage products placed on shelves in every type of store. Regardless of your product, you will need to compete with large companies and other local producers for the attention of consumers. A well-designed custom label is a great way to make sure your product is difficult to miss. In addition to eye-catching designs, your custom label can detail some facts about the product and your company.
Hand soap, moisturizer, makeup, and other cosmetic products often utilize similar packaging, making it difficult for your product to make a lasting impression. For example, most hand soap will be sold in a “pump-style” bottle that is likely the same/similar size as other products. One of the only methods of making your product stand out is to have a great label that compels buyers to pick your product up, read the label, and learn more about it.
Medicine & Supplements
Custom labels are ideal for small format prescription labels, over-the-counter medicine, and supplements such as protein or vitamins. A weak, generic, and boring label will likely be overlooked as most customers will think that the product is inferior in some capacity. In addition to including all required regulatory information, a custom label with a great design can help your product look like a premium solution.
With so many craft beer breweries opening and other local alcohol options coming on to the market, it can be nearly impossible to stand out. While many breweries and local providers utilize custom labels, only a few of them use high-quality materials and smart designs. As is the case with any other product, a well-designed label made of quality materials will make your product look and feel like a premium option.
To learn more about our label printing services, get in touch with the team at West Coast Labels through our online contact form. We will work with you to answer any questions you may have and provide the perfect solution for your needs.